Bachelor of Business Administration (General)

GITAM’s (BBA), the nation’s first BBM programme, quickly became one of the most sought-after business degrees.

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Duration

3 Years

Location

Vizag, Hyderabad, Bengaluru

Eligibility

10+2 or equivalent

Format

Online/ In-person

PROGRAM OVERVIEW

Develop Future-Ready Business Professionals

The program blends classroom learning with practical experiences, preparing students to navigate dynamic global markets with confidence and purpose.

Industry-oriented curriculum with real-world case studies

Global exposure through exchange programs and internships

Continuous mentoring and skill-building workshops

Focus on innovation, sustainability, and digital business

Curriculum

Principles of Management

Business Economics

Accounting & Finance

Organizational Behavior

Marketing Management

Human Resource Management

Business Analytics

Operations Management

Strategic Management

International Business

Electives (Finance, Marketing, HR)

Capstone Project + Internship

Year 1

Year 3

Year 2

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Specializations

Business Analytics

Harness data to drive business strategy.

Human Resources

Develop expertise in leadership and people management.

Finance

Learn portfolio management, financial analytics, and investment strategies.

Marketing

Master branding, digital marketing, and consumer behavior.

Business Analytics

Harness data to drive business strategy.

Human Resources

Develop expertise in leadership and people management.

Finance

Learn portfolio management, financial analytics, and investment strategies.

Marketing

Master branding, digital marketing, and consumer behavior.

Learning Beyond the Classroom

Industry Projects

Work on real consulting assignments with business partners to gain practical experience.

Industry Projects

Work on real consulting assignments with business partners to gain practical experience.

Industry Projects

Work on real consulting assignments with business partners to gain practical experience.

Start-up Incubation

Develop entrepreneurial ideas through incubation programs and innovation fests.

Start-up Incubation

Develop entrepreneurial ideas through incubation programs and innovation fests.

Start-up Incubation

Develop entrepreneurial ideas through incubation programs and innovation fests.

Summer Internships

Intern with top organizations to build professional skills and industry exposure.

Summer Internships

Intern with top organizations to build professional skills and industry exposure.

Summer Internships

Intern with top organizations to build professional skills and industry exposure.

Global Immersion

Explore international markets and cultures through study tours and global programs.

Global Immersion

Explore international markets and cultures through study tours and global programs.

Global Immersion

Explore international markets and cultures through study tours and global programs.

FEE STRUCTURE

Bachelor of Business Administration (General)

₹2,68,800

Foundation year focusing on core business principles, communication, and economics.

₹2,82,200

Intermediate coursework in marketing, finance, and management practices.

₹2,96,300

Advanced studies in strategic management and entrepreneurship.

₹3,11,100

Capstone projects, internships, and specialization electives.

₹2,68,800

Foundation year focusing on core business principles, communication, and economics.

₹2,82,200

Intermediate coursework in marketing, finance, and management practices.

₹2,96,300

Advanced studies in strategic management and entrepreneurship.

₹3,11,100

Capstone projects, internships, and specialization electives.

₹2,68,800

Foundation year focusing on core business principles, communication, and economics.

₹2,82,200

Intermediate coursework in marketing, finance, and management practices.

₹2,96,300

Advanced studies in strategic management and entrepreneurship.

₹3,11,100

Capstone projects, internships, and specialization electives.

MEET THE FACULTY

Learn from the Best

Airjith Sinha

Associate Professor, Marketing

Atanu Bandyopadhaya

Professor, Finance

Angel Mawiong

Associate Professor, HR

Lessons

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